Many designers of advertising campaigns simply do not understand the many different advertising options available in car parks. Campaigns can reach potential consumers across a very wide spectrum with very high purchasing power. In an environment relatively free of advertising, with over 50 million contacts nationwide in Germany.
Advertising of all kinds is possible in the more than 150 car parks managed by APCOA in Austria. Project designers are the ones who decide how many contacts a campaign is to have. APCOA can advise you on the selection of media and location, on placement and production.
City light poster (CLP)
City Lights are an attractive space for campaigns in very busy areas, like entrances and exits. Fully illuminated and unique "eye-catchers" to communicate your advertising message.
An effective attention-grabbing advertising medium at entrance and exit barriers. It is impossible to overlook these advertising media. Every driver looking for a parking bay spends time here when completing the ticket process. This "package" (complete entrance and exit barriers) greets and bids farewell to your potential customers.
Vouchers, remuneration of your parking charge and many other options are available here: there are no limits to your creativity. Hundreds of thousands of inexpensive and attention-grabbing possible advertising opportunities.
Parking level advertising
Parking level advertising is an impressive advertising method with a direct relation to parkers. Benefits for parking customers are also benefits for you – customers will take notice of YOUR product/company and not just the parking bay number.
Handing out give-aways, distribution of flyers at entrances and exits or including entire parking levels within one promotion are options for direct customer contact. The benefit is that customers perceive your product/company in a positive manner.
Long-term advertising with a lasting and unforgettable effect. Targeted advertising is possible, as columns can be branded in almost every car park. Makes every trip into a car park a quite unique experience.
High-frequency positioning on the outside of our car parks. You will not just be addressing drivers but also the entire environment. The APCOA team will support you in the choice of locations and the best positions.
Modern technology with screen management. Your advertising messages will be shown on displays in the form of slide shows. The high number of user contacts and the attractiveness of the advertising message make this medium particularly interesting to advertisers.
There are virtually no limits to size and shape. Fully illuminated design transparents that convey your advertising message to potential customers ultra-attractively. The APCOA team would be pleased to inform you about further options.
A mobile advertising medium: trolleys are mobile advertising surfaces that are seen in terminals as well as outside - in multi-storey car parks and over-ground car parks. Thanks to its excellent frequency, this advertising space can be seen virtually throughout the entire airport.